How a ‘Permission-Based Presence’ Can Help Marketers Win Brand Trust in a Fragmented Digital World
One of the most valuable tools for marketers today has also proven to be one of their peskiest…
Demanding Views August 7
Latest In: customer experience
SurveyMonkey Updates Website Feedback Collector
Key Takeaways SurveyMonkey has simplified GetFeedback into a self-serve website feedback solution that lets teams deploy in-the-moment feedback…
News Brief July 28
Why Enterprise AI Video Fails Without Personalization
Artificial intelligence (AI) video is having a moment, and for good reason. Enterprise teams across marketing, customer experience,…
Demanding Views June 26
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
B2B Organizations Shift from AI Expansion to Optimization in E-commerce Search
Artificial intelligence (AI)-powered search is no longer a ‘nice to have,’ but a foundational capability for B2B e-commerce,…
News Brief March 30
Madison Logic Survey: Detailing The Marriage of AI and Human Touch in Marketing
The priorities of B2B marketers in the coming year will be a combination of prioritizing customer loyalty and…
Feature January 22
CallMiner’s 2025 Report Highlights the Future of Customer Experience Innovation
CallMiner’s annual CX Landscape Report finds that organizations still finding their footing when it comes to artificial intelligence…
News Brief September 16
CallMiner Acquires VOCALLS
CallMiner, a provider of artificial intelligence (AI)-powered conversation intelligence to improve customer experience (CX), has acquired VoCalls, a…
News Brief July 8
Why Localized Strategies Are So Much More Than Translations
“Should we translate our ads?” Working at a global B2B marketing agency, this is a common question, particularly…
Demanding Views April 25
How Industrious Boosted Lead Generation with Smarter Ad Strategies
Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating…
Case Studies February 20
Oracle Unveils New Agentic and Gen AI Capabilities for Sales Teams
Oracle has unveiled new AI agents and generative AI capabilities to empower sales teams to accelerate sales processes…
Industry News January 29
Embracing The Service Recovery Paradox: 3 B2B Marketing Lessons From The Crowdstrike Failure
There’s an interesting concept I stumbled across a few weeks ago: The service recovery paradox, which suggests that…
Industry News July 24
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