DemandCon 2012: B2B Marketers Learning To Overcome Persona Panic
Do buyer personas make B2B marketers nervous? If you ask Jay Gaines, Group Director at SiriusDecisions, the answer…
Industry News October 2Do buyer personas make B2B marketers nervous? If you ask Jay Gaines, Group Director at SiriusDecisions, the answer…
Industry News October 2Harte-Hanks has announced five new enhancements to the Purchase Level Scores (PLS) available through its flagship product, the…
Industry News September 28By Joe Cordo, CMO of Extraprise Editor's note: this is the second in a two-part series. Read Part…
Demanding Views September 25