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DemandCon 2012: B2B Marketers Learning To Overcome Persona Panic

Do buyer personas make B2B marketers nervous? If you ask Jay Gaines, Group Director at SiriusDecisions, the answer…

Industry News October 2
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Harte-Hanks Announces Updates To Its Purchase Level Scores Service

Harte-Hanks has announced five new enhancements to the Purchase Level Scores (PLS) available through its flagship product, the…

Industry News September 28
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Why Effective Multi-Channel Marketing Requires Customer Intelligence

By Joe Cordo, CMO of Extraprise Editor's note: this is the second in a two-part series. Read Part…

Demanding Views September 25
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