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Survey: More Than Half Of Companies Report Lead Generation Efforts Falling Short

More than half (58%) of companies find that their lead generation efforts are falling short, according to a…

Industry News March 24
A/B testing behavioral data Co-Founder of CoreMotives CoreMotives email marketing individualized messaging marketing automation nurture programs one-to-one marketing Rhett Thompson Silverpop
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Silverpop’s CoreMotives Rolls Out Automated Lead Nurturing, Testing

Silverpop unveiled new automated lead nurturing and testing capabilities for CoreMotives, an email marketing and markeing automation solution…

Industry News February 27
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Study: Short, Personalized Subject Lines Boost Email Open Rates

All types of businesses use email as a way to establish ongoing dialogue with customers and prospects. But…

Industry News February 27
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