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#B2BMX Day One Highlights Buyer Centricity, Measurement & Alignment

#B2BMX Day One Highlights Buyer Centricity, Measurement & Alignment

Buyer centricity, measurement, influencer marketing and ABM were just a few topics covered during the first day of…

Industry News February 22
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Are Bots The Next Generation Of B2B Marketing Employees?

Are Bots The Next Generation Of B2B Marketing Employees?

As buyers continue to be more equipped to do their own research during the buying process, a new…

Industry News February 8
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ABM: What It Really Means And How To Make It Pay Off

ABM: What It Really Means And How To Make It Pay Off

Among B2B communities, 2016 will be remembered for several new concepts, trends and technologies. But perhaps none have…

Demanding Views January 3
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