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ABM: What It Really Means And How To Make It Pay Off

ABM: What It Really Means And How To Make It Pay Off

Among B2B communities, 2016 will be remembered for several new concepts, trends and technologies. But perhaps none have…

Demanding Views January 3
Forrester IPO public company Snapchat
Picture It: Snapchat As A $20 Billion Public Company

Picture It: Snapchat As A $20 Billion Public Company

Snapchat has reportedly filed for an initial public offering (IPO), bringing the social messaging app closer to a…

Industry News November 17
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Measuring Marketing Performance To Enhance Future Campaigns

Measuring Marketing Performance To Enhance Future Campaigns

When it comes to measuring marketing performance, multiple layers come into play. Some actions are deemed easy to…

Industry News September 7
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