Circle & Square’s Neeta Goplani on AI Visibility Won’t Fix Your B2B Pipeline: The B2BMX Insights Q&A
Key Takeaways G2 found that 69% of software buyers chose a different vendor than planned because of AI…
Feature November 2
Latest In: Forrester
Check the Date on Your Buying Group Stats
Every quarter, the same numbers walk into the same slide decks. Fifty-seven percent of the buying journey happens…
Demanding Views October 22
Forrester Report Calls for New GTM Approach by B2B Leaders
Key takeaways: B2B leaders must adopt a customer-obsessed GTM approach, leveraging AI to enhance buyer engagement and collaboration…
News Brief May 5
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy
Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its…
News Brief October 30
Forrester: B2B Budget Priorities Being Reassessed Amid Economic Uncertainty
Tariffs, trade wars, cyber threats, and economic uncertainty are resetting budget expectations, signaling a shift toward more cautious…
News Brief August 12
#B2BMX Day 2: Keynote Speakers Reveal the New Keys to Content Marketing Greatness
Day 2 of B2BMX featured three keynote addresses, all jam-packed with invaluable insights and tactical takeaways to support…
Feature February 26
Forrester’s Budget Planning Guides: Leaders Intend To Spend More In 2025
According to Forrester’s 2025 Budget Planning Guides, 91% of global tech decision makers and 87% of global marketing decision makers…
Industry News August 6
How B2B Practitioners Can Leverage Content Intelligence To Experiment With Marketing Assets
When we think of Taylor Swift, we think of someone who has evolved over the years and isn’t…
Industry News March 19
Allison Snow Joins Demand Spring As VP Strategy & Chief Analyst
Quick Scoop: Former Forrester analyst Allison Snow is Demand Spring's new VP Strategy & Chief Analyst. Prior to…
Industry News May 16
How High-Growth Companies Are Navigating The 2023 Downturn
When we were developing Forrester's “Planning Guide 2023: B2B Marketing Executives,” we specifically evaluated our 2022 B2B marketing…
Demanding Views April 7
Mary Shea Joins Mediafly As Co-CEO
Quick Scoop: Former Forrester analyst Mary Shea has been appointed co-CEO of Mediafly. Shea joins Mediafly after serving…
Industry News April 5
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