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B2B Marketers Adjusting as Digital Channels Top Total Market Spend

Survey results presented at the recent Gartner Marketing Symposium/Xpo showed that digital channels now account for 61% of…

News Brief June 24
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Two New Features from Madison Logic Introduced

Madison Logic recently unveiled two strategic innovations focused on challenges faced enterprise marketers today— turning complex buying committee…

News Brief June 23
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Navigating the AI-Driven Buyer: A New Era for Sales Engagement

As technology continues to evolve, the landscape of B2B buying is undergoing a significant transformation. With digital tools…

Demanding Views May 23
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Top Commercial Threats Facing Sales Leaders in 2025

As the global marketplace evolves at an unprecedented pace, Gartner identified the seven key commercial threats facing chief…

Feature April 16
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AI can help improve the accuracy and reliability of sales forecasts.

Harnessing AI: Transforming Sales Forecasting for Greater Accuracy and Strategic Action

In today’s rapidly evolving business landscape, the ability to accurately forecast sales is more critical than ever. Yet,…

Demanding Views March 14
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