Gartner: Explainable AI Will Drive LLM Observability Investments
Explainable AI (XAI) and LLM observability are crucial for scaling GenAI deployments and ensuring trust in AI-generated outputs.…
News Brief April 27
Latest In: genAI
Channel99 Integrates Marketing Intelligence Data with Generative AI Solutions
Channel99 has announced the integrations of its Marketing Intelligence Data with the world’s leading generative artificial intelligence (GenAI)…
News Brief February 24
Gartner: Only One-Third of Consumers Say GenAI Rivals Search Engines
Only about one-third of consumers believe GenAI chatbots are as effective as search engines for learning new information,…
News Brief January 26
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Demand Gen Report 2026 Trends: 33Across’s Paul Bell
Why Online Publishers Must Embrace Agentic AI — Before It Truly Arrives Progress is the only constant for…
Demanding Views January 12
Demand Gen Report 2025 Reflections: Omnibound AI’s Al Lalani
The Shift From ‘AI Tools’ to ‘AI Systems’: Why B2B Marketing Leaders Are Building Orchestrated Intelligence If your…
Demanding Views December 30
Demand Gen Report 2025 Reflections: Redcar’s CJ Jiang
AI Has Flattened the GTM Playing Field: What 2025 Taught Us – and What 2026 Will Demand By…
Demanding Views December 23
B2B Marketers Lacking Resources to Meet Demands: POM Report
A new report from POM Marketing reveals a significant disconnect as B2B teams face greater pressure to deliver…
News Brief November 17
GenAI Overtakes Search for a Quarter of B2B Buyers: Report
Generative artificial intelligence (GenAI) has overtaken traditional search for a quarter of B2B buyers, according to research from…
News Brief November 11
Forrester’s B2B Marketing Predictions for 2026
As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing,…
News Brief November 3
Global B2B Demand Generation Service Market to Reach $15B by 2033
With a surge fueled by accelerating digital transformation initiatives, the rise of account-based marketing (ABM), and enterprises’ increasing…
News Brief September 9
Forrester: B2B Budget Priorities Being Reassessed Amid Economic Uncertainty
Tariffs, trade wars, cyber threats, and economic uncertainty are resetting budget expectations, signaling a shift toward more cautious…
News Brief August 12
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
