Forrester: B2B Budget Priorities Being Reassessed Amid Economic Uncertainty
Tariffs, trade wars, cyber threats, and economic uncertainty are resetting budget expectations, signaling a shift toward more cautious…
News Brief August 12
Latest In: genAI
AI Agents Boost Productivity Without Sacrificing Performance
Generative artificial intelligence (AI) tools are increasingly essential to marketers, and new research is shedding light on the…
Demanding Views August 1B2B Marketers Adjusting as Digital Channels Top Total Market Spend
Survey results presented at the recent Gartner Marketing Symposium/Xpo showed that digital channels now account for 61% of…
News Brief June 24
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