Salesforce To Buy ExactTarget For $2.5B
Salesforce.com — long thought to be in the market to acquire a marketing automation vendor since Oracle bought…
Industry News June 4
Latest In: marketing automation
Act-On Extends Inbound Marketing Capabilities, Unveils Mobile App
Act-On announced Act-On Inbound, which extends Act-On's marketing automation platform to include advanced inbound marketing capabilities such as…
Industry News May 30
Silverpop Hopes ‘Universal Behaviors’ Will Have Universal Appeal For B2B, B2C Marketers
At last week's SiriusDecisions Summit, there was a lot of discussion about the role that tight, multi-system data…
Industry News May 16
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
