Latest In: MarTech

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Auxia Launches New Operating System for Marketing Teams

Auxia Launches New Operating System for Marketing Teams

Key takeaways: Auxia launched Agent Studio to help marketers plan, build and launch campaigns through AI agents connected…

News Brief August 25
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DGR POM Marketing Kathy Floam Greenspan Maximizing B2B Marketing Impact

The Force Multiplier Framework for Maximizing B2B Marketing Impact in 2026

The B2B marketing sector is poised for explosive growth, but expectations are accelerating faster than resources or budget.…

Demanding Views August 21
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2027 B2BMX Registration Opening

Registration Has Opened for B2BMX 2027

Key Takeaways Registration is now open for B2BMX 2027, giving B2B marketing and sales leaders an early opportunity…

Blog August 17
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
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DemandScience Unveils a New Era for Ionic

DemandScience Unveils a New Era for Ionic

Key Takeaways DemandScience repositioned Ionic as an intelligence layer designed to help B2B teams identify winnable opportunities, prioritize…

News Brief August 6
#B2BMX Summer Camp AdRoll AI in B2B marketing AI-Native GTM B2B marketing Convertr data governance data integrity demand generation go to market strategy Hans Fischmann Jason Gladu MarTech Webinar
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B2BMX Summer Camp 2026 Week 3: AdRoll’s Hans Fischmann and Convertr’s Jason Gladu Tackle AI Execution

Key Takeaways AI can improve B2B go-to-market execution only when teams connect fragmented platforms, automate workflows and turn…

Blog July 29
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Marketbridge Meltwater Partner to Advance B2B Go to Market Intelligence

Marketbridge, Meltwater Partner to Advance B2B Go-to-Market Intelligence

Key takeaways Marketbridge and Meltwater are partnering to combine first-party GTM data with third-party narrative and GEO intelligence…

News Brief July 28
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CMO Council MartechTribe Launch Apex Matrix Adobe

CMO Council, MartechTribe Launch Apex Matrix to Turn Martech Spend Into Measurable Value

Key Takeaways Top-performing organizations win by matching martech capability to their maturity and business model, not by stacking…

News Brief July 9
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DGR eClerx's Scott Houchin MarTech Gap Q&A

Why 78% of Martech Stacks Fail Business Goals, and How to Fix It: A Q&A With eClerx’s Scott Houchin

Key Takeaways eClerx’s Scott Houchin explains that most martech stacks fail business goals not because of missing tools,…

Feature June 22
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Sprouts.ai Raises $9M Pre-Series A Led by True Global Ventures and Accel

Key Takeaways: Sprouts.ai is positioning itself as an AI-native replacement for fragmented B2B revenue tech stacks by combining…

News Brief June 16
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DGR Gartner David Yockelson 10 AI Priorities B2B CMOs Can’t Afford to Ignore

10 AI Priorities B2B CMOs Can’t Afford to Ignore

B2B CMOs are entering a new phase of AI adoption. The first wave centered on experimentation: content generation,…

Demanding Views June 9
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Publicis acquires LiveRamp Publicis signage, logo on the facade, branch of French multinational advertising and public relations company. WARSAW, POLAND AUGUST 18, 2021

Publicis Acquires LiveRamp to Build Smarter AI Agents

Key Takeaways: Publicis is acquiring LiveRamp for $2.2 billion to strengthen its data collaboration, identity, and AI capabilities…

News Brief June 8
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