Latest In: MarTech

activation gap AI in Marketing B2B marketing data strategy marketing operations MarTech martech stack measurement and attribution personalization ROI
DGR eClerx's Scott Houchin MarTech Gap Q&A

Why 78% of Martech Stacks Fail Business Goals, and How to Fix It: A Q&A With eClerx’s Scott Houchin

Key Takeaways eClerx’s Scott Houchin explains that most martech stacks fail business goals not because of missing tools,…

Feature June 22
AI artificial intelligence autonomous workflows B2B sales CRM Data Quality funding GTM MarTech Revenue operations Sprouts.ai
Sprouts.ai Funding Businessman hand finger touching the text funding on blue digital display screen. Market economy growth, company banking and money management concept. Corporate budget

Sprouts.ai Raises $9M Pre-Series A Led by True Global Ventures and Accel

Key Takeaways: Sprouts.ai is positioning itself as an AI-native replacement for fragmented B2B revenue tech stacks by combining…

News Brief June 16
AI AI readiness artificial intelligence B2B marketing brand trust buyer journey CMOs demand generation Gartner go to market strategy MarTech
DGR Gartner David Yockelson 10 AI Priorities B2B CMOs Can’t Afford to Ignore

10 AI Priorities B2B CMOs Can’t Afford to Ignore

B2B CMOs are entering a new phase of AI adoption. The first wave centered on experimentation: content generation,…

Demanding Views June 9
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
b2bmx headshotstories 260310 0001 OpenAI

B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
Agentforce AI agents composable content Contentful customer data marketing automation MarTech personalized experiences pipeline generation salesforce
Salesforce Acquires Contentful, Rolls Out New AI Agents for Marketers Roosendaal, The Netherlands March 10, 2025: A mobile phone displaying the logo of Salesforce, with the company website, displaying Agentforce, in the background.

Salesforce Acquires Contentful, Rolls Out New AI Agents for Marketers

Key Takeaways: Salesforce is combining customer data, AI, and Contentful’s composable content platform to support more personalized cross-channel…

News Brief June 3
AI AI readiness artificial intelligence data governance data product management data synchronization marketing data MarTech
DGR Data as a Product Laura McElhinney MadConnect

Marketers Need to Treat Data as a Product

In the race to enlist artificial intelligence (AI), data readiness is often overlooked, the pivotal role of clean,…

Demanding Views April 28
artificial intelligence B2B marketing Context Intelligence Demandbase AI GTM Strategy LLM integration MarTech pipeline measurement
Demandbase AI A man is using a laptop with a blue screen chat bubble that has a blue word that says AI.

Demandbase AI Now Available for Modern GTM Teams

Key Takeaways Demandbase AI centralizes go-to-market execution by using proprietary Context Intelligence to filter out market noise and…

News Brief April 14
account-based marketing AI in Marketing B2B events B2B marketing B2BMX 2026 content innovation data measurement leadership and culture marketing conference marketing sessions marketing strategy MarTech personalization revenue growth Sessions
AI, Personalization, and Leadership Sessions Highlight the B2BMX 2026 Agenda

AI, Personalization, and Leadership Sessions Highlight the B2BMX 2026 Agenda

Get ready for a transformative experience with the B2BMX 2026 agenda, meticulously crafted to address the most critical…

Blog March 6
10Fold 2026 B2B Marketing Budget Blueprint AI artificial intelligence brand awareness cybersecurity demand generation enterprise firms marketing budgets MarTech product marketing Small business Susan Thomas
10 Fold Understand budget planning and financial analysis with data visualization tools

10Fold: $1M Marketing Budgets Are Baseline for B2B Growth

Seven-figure annual marketing budgets are no longer exceptional in B2B technology as a new report from 10Fold found…

News Brief February 17
advertising week artificial intelligence B2BMX 2026 MarTech Omni La Costa Resort & Spa
Screenshot 2025 11 23 at 2.02.35 PM

This Year’s B2BMX is Right Around the Corner; Why You Should Make Your Reservations Today

The B2B marketing landscape isn’t just shifting; it’s being entirely rewritten. Between the rapid adoption of artificial intelligence,…

Blog January 27
advertising week artificial intelligence B2BMX 2026 MarTech Omni La Costa Resort & Spa
Screenshot 2025 11 23 at 2.02.35 PM

Why B2BMX 2026 Is the Must-Attend Event of the Year to Revolutionize Your Revenue Engine

The B2B marketing landscape isn’t just shifting; it’s being entirely rewritten. Between the rapid adoption of artificial intelligence,…

Blog January 5
AI artificial intelligence Demandbase Emerald Studio MarTech NetLine Omnibound AI The Harris Poll
SPS25 Day One

2025 Demand Gen Report Year in Review: Strategy and Planning Webinar Series

As marketers planned for 2026, they focused on rebooting old paradigms with tomorrow’s tech and creating a new…

Blog December 29
dgr event b2bmx2
B2B Marketing Exchange East
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series