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Salesforce Acquires Contentful, Rolls Out New AI Agents for Marketers Roosendaal, The Netherlands March 10, 2025: A mobile phone displaying the logo of Salesforce, with the company website, displaying Agentforce, in the background.

Salesforce Acquires Contentful, Rolls Out New AI Agents for Marketers

Key Takeaways: Salesforce is combining customer data, AI, and Contentful’s composable content platform to support more personalized cross-channel…

News Brief June 3
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DGR Data as a Product Laura McElhinney MadConnect

Marketers Need to Treat Data as a Product

In the race to enlist artificial intelligence (AI), data readiness is often overlooked, the pivotal role of clean,…

Demanding Views April 28
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Demandbase AI A man is using a laptop with a blue screen chat bubble that has a blue word that says AI.

Demandbase AI Now Available for Modern GTM Teams

Key Takeaways Demandbase AI centralizes go-to-market execution by using proprietary Context Intelligence to filter out market noise and…

News Brief April 14
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Campaign Optimization Series
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Strategy & Planning Series