Latest In: Matt Hummel

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B2BMX 2026 Tracks: Rethinking Go-to-Market Strategies for Measurable Growth

In today’s competitive landscape, aligning sales, marketing, and customer success is no longer optional—it’s essential. The GTM Strategy…

Blog February 25
AI artificial intelligence B2B Demand Generation Branded Demand Matt Hummel Performance Marketing: Unifying Brand and Demand for Pipeline Growth pipeline360
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Pipeline360’s Matt Hummel on Breaking Silos and Tying Brand Activity Directly to Revenue

Successful teams are those who stop thinking of separate brand and demand initiatives and instead build a unified,…

Blog October 29
2025 State of B2B Pipeline Growth Survey AI artificial intelligence Matt Hummel pipeline360 techstack
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Pipeline Growth 101: Data, Content, and AI Innovations for Success

The 2025 State of B2B Pipeline Growth Survey from Pipeline360 revealed how marketers are navigating the challenges and…

Feature May 14
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NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries

Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…

Blog March 30
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