AI Usage by Desk Workers Jumps in Salesforce Survey
A recent Salesforce report details just how much artificial intelligence (AI) tools are being used in the workplace…
News Brief July 21
Latest In: Millennials
The Next Generation of B2B Buyers is Here — And They Expect a B2C Experience
Why it’s time to rethink ecommerce for the modern B2B customer Think about the last time you bought…
Demanding Views June 6
Madison Logic Bolsters Product Portfolio with ABM Audio Advertising
Madison Logic, a leading global digital Account-Based Marketing (ABM) activation platform, announced the launch of ABM Audio Advertising…
News Brief April 17
Top Commercial Threats Facing Sales Leaders in 2025
As the global marketplace evolves at an unprecedented pace, Gartner identified the seven key commercial threats facing chief…
Feature April 16
Meet The Millennials: How Marketers Can Effectively Connect With The New B2B Buyer
In 2019, Brian Fanzo's B2BMX keynote on Millennials was so popular that this year, the B2B Marketing Exchange…
Industry News February 28
#B2BMX Keynote: Brian Fanzo Shares How To Get Inside The Mind Of The Digitally Plugged Generation
Millennials may get a bad reputation — lazy, entitled, attached to their phones and responsible for killing the napkin…
Industry News March 1
Mastering The Millennial Mindset: Brian Fanzo Shares Sneak Peek Into His B2BMX Keynote
The B2B landscape is constantly changing, and today's buyers are more informed than ever, especially as new generations…
Blog February 20
Top Stories Of 2018: Personalization, Intent Data, Influencers & More Trending Topics For Marketers
It's been a whirlwind of a year for the B2B marketing world, as marketers took their strategies to…
Industry News December 28
Customer Experience In The Millennial Age
Since the introduction of SPIN selling in the early ‘80s, the world of B2B customer engagement has seen…
Demanding Views July 20
Rise Of Millennial Buyers Pushes Marketers To Reevaluate Traditional Tactics
Millennials have long been disparaged and dismissed as “lazy and self-centered.” But marketers can no longer afford to…
Industry News May 2
Study: 73% Of Millennials Are Involved In B2B Decision-Making
Known as the largest generation in the U.S. labor force, Millennials (defined as between ages 20 to 35)…
Industry News March 25
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
