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Latest In: Performance Marketing: Unifying Brand and Demand for Pipeline Growth

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Pipeline360’s Matt Hummel on Breaking Silos and Tying Brand Activity Directly to Revenue

Successful teams are those who stop thinking of separate brand and demand initiatives and instead build a unified,…

Blog October 29
brand marketing demand generation Performance Marketing: Unifying Brand and Demand for Pipeline Growth pipeline360
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Performance Marketing: Unifying Brand and Demand for Pipeline Growth

B2B marketers have operated within a divided framework, often pitting brand marketing against demand generation. This created a…

Blog October 2
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