Marketing Automation Industry Experts Weigh In On Eloqua’s IPO Impact
The wait is over: Marketing automation is now a publicly traded technology. Eloqua (Nasdaq: ELOQ) went public on…
Industry News August 14
Latest In: RPM
Eloqua Appoints Heidi Melin As New Chief Marketing Officer
Eloqua recently announced the appointment of new Chief Marketing Officer Heidi Melin, a marketing executive with experience leading…
Industry News May 11
Eloqua Experience Tops 1,200 Attendees; Highlights Social, Mobile, App Integration
Eloqua is officially in a “quiet period” following its September 2011 IPO filing, but the company managed to…
Industry News October 21
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
New Gleanster Research Shows RPM Hinges On Analytics & Aligned Approach To Revenue
While BtoB organizations migrate toward the practice of Revenue Performance Management (RPM), the concept is still in its…
Industry News July 5
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
