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B2B marketing campaign management cross channel Demand Gen Report email marketing exacttarget Forrester Research Gap Direct Jim Roemmer lead management lead nurturing marketing ROI social listening social media The Key To Successful Cross-channel Marketing

Marketers Discuss Cross-Channel Limitations, Top Technology Tools

There's no need to build the case for cross-channel marketing because it's already top of mind for a…

Industry News November 2
Buddy Media CRM DF12 Dreamforce Radian6 salesforce Salesforce Marketing Cloud Salesforce.com Sameer Patel SAP SAP Jam SAP Social media analytics social media Social OnDemand social software

SAP Challenges Salesforce With New Social Enterprise Offerings

SAP on Wednesday made a series of announcements intended to establish the company as a major player in…

Industry News November 1
B2B B2B marketing data Data management Demand Gen Report lead management lead measurement lead performance Mary Firme Michael Bird Netprospex ReachForce social media TechProspex

Business Trends Make ‘Data Decay’ A Pressing Issue For B2B Marketers

More than ever before, the U.S. job market is in a state of flux. More people are changing…

Industry News October 31
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