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#SPS25 10 Tactical Steps to Become an AI-Native B2B Marketer AI Al Lalani Alexis Carroll Cline Alicia Hale artificial intelligence Building the Future of B2B Marketing with AI Automation & Alignment Content in the Age of AI: Tools and Tips for Stellar Performance Demandbase Emerald Studio Josh Baez NetLine Omnibound AI Pamela Ravetier Rob Jekielek Strategy & Planning Series Strategy Happens in the Margins: The Quiet Return of Curiosity Chaos and the Joy of Not Knowing What Comes Next The Harris Poll Tonya Cooper
SPS25 Day One

Watch the SPS25 Webinars When You Want

If you missed our 12th Annual Strategy & Planning Series (SPS), we have now the four sessions on…

Blog November 6
#SPS25 10 Tactical Steps to Become an AI-Native B2B Marketer AI Al Lalani Alexis Carroll Cline Alicia Hale artificial intelligence Building the Future of B2B Marketing with AI Automation & Alignment Content in the Age of AI: Tools and Tips for Stellar Performance Demandbase Emerald Studio Josh Baez NetLine Omnibound AI Pamela Ravetier Rob Jekielek Strategy & Planning Series Strategy Happens in the Margins: The Quiet Return of Curiosity Chaos and the Joy of Not Knowing What Comes Next The Harris Poll Tonya Cooper
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SPS25: Emerald Studio Webinar Focuses On AI Content Tools, Tips

As the 12th Annual Strategy & Planning Series (SPS) enters our last day, today’s webinars is focused on…

Blog October 29
#SPS25 10 Tactical Steps to Become an AI-Native B2B Marketer AI Al Lalani Alexis Carroll Cline Alicia Hale artificial intelligence Building the Future of B2B Marketing with AI Automation & Alignment Content in the Age of AI: Tools and Tips for Stellar Performance Demandbase Emerald Studio Josh Baez NetLine Omnibound AI Pamela Ravetier Rob Jekielek Strategy & Planning Series Strategy Happens in the Margins: The Quiet Return of Curiosity Chaos and the Joy of Not Knowing What Comes Next The Harris Poll Tonya Cooper
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SPS25 Day 2: Fix Disconnected Data, Align B2B Teams, Activate Intelligence

The 12th Annual Strategy & Planning Series (SPS) enters our second day, with two webinars focused on helping…

Blog October 28
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#SPS25 10 Tactical Steps to Become an AI-Native B2B Marketer AI Al Lalani Alexis Carroll Cline Alicia Hale artificial intelligence Building the Future of B2B Marketing with AI Automation & Alignment Content in the Age of AI: Tools and Tips for Stellar Performance Demandbase Emerald Studio Josh Baez NetLine Omnibound AI Pamela Ravetier Rob Jekielek Strategy & Planning Series Strategy Happens in the Margins: The Quiet Return of Curiosity Chaos and the Joy of Not Knowing What Comes Next The Harris Poll Tonya Cooper
SPS25 Day One

SPS25 Kicks Off Today: From AI Hype to Real B2B Marketing Strategy

The 12th Annual Strategy & Planning Series (SPS) begins today, our webinar series focused on helping marketers who…

Blog October 27
#SPS25 10 Tactical Steps to Become an AI-Native B2B Marketer AI Al Lalani Alexis Carroll Cline Alicia Hale artificial intelligence Building the Future of B2B Marketing with AI Automation & Alignment Content in the Age of AI: Tools and Tips for Stellar Performance Demandbase Emerald Studio Josh Baez NetLine Omnibound AI Pamela Ravetier Rob Jekielek Strategy & Planning Series Strategy Happens in the Margins: The Quiet Return of Curiosity Chaos and the Joy of Not Knowing What Comes Next The Harris Poll Tonya Cooper
B2B Marketing process of one business marketing its products and services to another business, text button on keyboard

SPS25: New Session Added Focused for B2B Marketers Using AI

Artificial intelligence (AI) is completely reshaping the way B2B marketers understand customers, design workflows, and drive growth. Yet…

Blog October 23
#SPS25 AI Alicia Hale artificial intelligence Building the Future of B2B Marketing with AI Automation & Alignment Demandbase Rob Jekielek Strategy & Planning Series The Harris Poll
Futuristic Technology Concept with Robot Hand Interaction and Human Hand Engaging in B2B Business Agreements and Strategies Against Urban Skyline. Tessel

SPS25: Demandbase on Activating Intelligence for Measurable Growth

B2B marketing is in the middle of a seismic shift. Teams aren’t struggling because they lack tools— they’re…

Blog October 13
advertising AI artificial intelligence b2b marketers CTV data firmographic impressions intent data Madison Logic podcasts social media The Harris Poll
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From Impressions to Intelligence: How B2B Marketers Are Embracing the New Data-Driven Approach to Advertising

In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030.…

Demanding Views October 8
#SPS25 AI Alexis Carroll Cline Alicia Hale artificial intelligence Demandbase Emerald Studio Josh Baez NetLine Pamela Ravetier Rob Jekielek Strategy & Planning Series The Harris Poll Tonya Cooper
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Strategy & Planning Series to Focus on B2B, AI Trends for 2026 and Beyond

As marketers plan for 2026, they are faced with creating a new hybrid workplace not based on location,…

Blog September 22
ANA Carol Cone ON PURPOSE purpose purposedriven initiatives research The Harris Poll
B2B Companies Embrace Purpose-Driven Initiatives But Struggle With Impact

B2B Companies Embrace Purpose-Driven Initiatives But Struggle With Impact

B2B companies are increasingly embracing purpose-oriented initiatives as potential drivers of business growth, contrary to the common belief…

Industry News February 19
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