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How SMS Marketing Will Rebuild Trust and Drive Engagement for B2B Brands

Projections estimate the SMS marketing industry will reach $9.96 billion by 2030, which means brands, creators and public…

Demanding Views May 9
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Siemens Reaches Deal to Acquire Wevolver

Siemens Digital Industries Software recently announced its intention to acquire Wevolver. The deal will expand Siemens audience reach,…

News Brief May 5
2025 B2B Campaign Optimization Series AI-Powered B2B Advertising: The Future of Targeting and Personalization Aptarro campaign performance Campaign Performance: Measuring What Really Matters Carroll Cline Crafting Content That Maximizes C-Suite Impact. Daniel Raskin Demandbase Emerald Emerald Studio gifting Gracey Cantalupo Hannah Jordan Jenna Abrams Juan Alvarado Klaudia Tirico Lori Culliton Mperativ Rebrand to Retention: Building Aptarro’s Brand Loyalty with Strategic Gifting Sheri Butts
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Two More Webinars Added to Master Campaign Optimization in 2025 Series

When asked to rank their organization’s top priorities, 75% of respondents to Demand Gen Report’s Benchmark Study cited Improving Campaign…

News Brief April 8
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The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas,…

Demanding Views March 21
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Streaming advertising boosts revenue with programmatic TV ads, OTT advertising and video on demand monetization. Ad podding enhances SEM strategies, optimizing targeted video ad placements

Are B2B Brands Fully Seizing the CTV Moment?

Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption…

Blog March 18
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Gong Surpasses $300M in Annual Recurring Revenue, Sees Customer Growth Beyond Tech

Gong, the AI startup last valued at more than $7 billion, has surpassed $300 million in annual recurring…

Financial News March 10
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Will the Rise of AI Impact the Social Skills of Sellers?

A survey of 3,496 global employees found that 41% of sellers believe new AI-powered technologies have helped automate…

Uncategorized March 3
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Goldcast Expands Leadership Team with New CMO and CPO Appointments

Goldcast, an AI-powered B2B video content platform, has announced the promotion of Kelly Cheng to Chief Marketing Officer…

Uncategorized February 27
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Pipeline360 has partnered strategically with global B2B content services specialist, The Expert Network to create a fully managed Demand-as-a-Service (DaaS) solution.

Pipeline360 and The Expert Network Collaborate on Demand-as-a-Service Solution

Pipeline 360 has partnered strategically with global B2B content services specialist, The Expert Network to create a fully…

News Brief February 25
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SalesboxAI Launches AI-Powered Agents to Help Sales Teams Identify and Activate Buying Groups

SalesboxAI, a provider of AI-driven B2B marketing and sales solutions, has launched a new AI-powered solution designed to…

News Brief February 24
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Nooks and LeadIQ are bringing mobile data validation and enrichment capabilities to the Nooks AI Sales Assistant Platform (ASAP). Through this new partnership, the companies are helping sales teams improve connection rates by providing streamlined, automated verification and enrichment of mobile contact information.

Nooks and LeadIQ Partner to Enhance Mobile Data Accuracy for Sales Teams

Nooks and LeadIQ are bringing mobile data validation and enrichment capabilities to the Nooks AI Sales Assistant Platform…

Industry News February 24
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Scale Smarter, Not Harder: Adapting Your B2B Buyer Journey in 2025 

If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic…

Demanding Views February 21
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