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Latest In: Marketing Analytics

buyer intent customer journey data lakes Forrest Leighton funnel measurement Jon Russo Kerrie Wuenschel, Kevin Joyce Madison Logic Makerbot MarcomCentral Sarah Mayer The Pedowitz Group
B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns

B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns

As marketers are being increasingly tasked to tie their campaigns and other investments to top- and bottom-line results,…

Industry News June 27
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Campaign Monitor Announces Merger With Emma, Delivra

Campaign Monitor Announces Merger With Emma, Delivra

Campaign Monitor, an email marketing solution, has merged with email marketing software providers Emma and Delivra to create…

Industry News June 25
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ZoomInfo Unveils Updates To Its ReachOut Offering, HubSpot Integration

ZoomInfo Unveils Updates To Its ReachOut Offering, HubSpot Integration

ZoomInfo, the B2B account and contact database platform, unveiled enhancements to its ReachOut offering, as well as a…

Industry News June 19
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