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Latest In: Marketing Analytics

Brian Giese Data management Dun & Bradstreet Marketing analytics True Influence
True Influence Partners With Dun & Bradstreet To Update Lead Acceleration Platform

True Influence Partners With Dun & Bradstreet To Update Lead Acceleration Platform

True Influence, an ABM platform provider, has partnered with the commercial data company Dun & Bradstreet to launch new enhancements…

Industry News March 14
Certain event marketing Heinz Marketing marketing measurement
Study: Roughly 20% Of B2B Marketers Can Tie Revenue To Live Events

Study: Roughly 20% Of B2B Marketers Can Tie Revenue To Live Events

Hosting live events are growing in importance for B2B professionals, but according to a new report from Certain…

Industry News March 8
Acxiom campaign optimization Marketing analytics measurement
Acxiom Announces Upgrades To Measurement Solution

Acxiom Announces Upgrades To Measurement Solution

Acxiom, a marketing technology and services company, has made enhancements to its measurement solution, which is part of…

Industry News January 19
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