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Latest In: Marketing Analytics

anaplan BIg Switch Networks Lenskold Group Madison Logic Marketing analytics metrics Nextiva
B2B Marketers Rethink Reporting & Metrics To Better Gauge Pipeline Impact & Gather Buyer Insights

B2B Marketers Rethink Reporting & Metrics To Better Gauge Pipeline Impact & Gather Buyer Insights

B2B marketing executives are rethinking their approach to metrics and reporting as they look to speak the languages…

Industry News March 14
Brian Giese Data management Dun & Bradstreet Marketing analytics True Influence
True Influence Partners With Dun & Bradstreet To Update Lead Acceleration Platform

True Influence Partners With Dun & Bradstreet To Update Lead Acceleration Platform

True Influence, an ABM platform provider, has partnered with the commercial data company Dun & Bradstreet to launch new enhancements…

Industry News March 14
Certain event marketing Heinz Marketing marketing measurement
Study: Roughly 20% Of B2B Marketers Can Tie Revenue To Live Events

Study: Roughly 20% Of B2B Marketers Can Tie Revenue To Live Events

Hosting live events are growing in importance for B2B professionals, but according to a new report from Certain…

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