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Latest In: Marketing Analytics

Analytics content marketing measurement Paycor SnapApp Vidyard
B2B Marketers Step Up Shift From Activity Metrics To Identifying & Driving Engagement

B2B Marketers Step Up Shift From Activity Metrics To Identifying & Driving Engagement

For much of the past decade, success for B2B marketers has been defined as getting buyers to respond…

Industry News November 15
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Adobe Launches New Analytics Integration For Audience Manager Solution

Adobe Launches New Analytics Integration For Audience Manager Solution

Audience Analytics for Adobe Audience Manager is an integration between industry DMP and analytics solutions designed to give…

Solution Spotlight October 31
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Invoca Integrates With Google AdWords To Bring AI-Powered Call Data To Search

Invoca Integrates With Google AdWords To Bring AI-Powered Call Data To Search

 Invoca, a call intelligence company, announced it has integrated with Google's Offline Conversions API. The integration can pull…

Industry News October 13
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