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Latest In: Marketing Analytics

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Leadspace And LeanData Partner To Enhance Demand Gen, ABM Efforts

Lead management company LeanData and predictive analytics provider Leadspace have integrated their solutions to help B2B marketers increase…

Industry News September 7
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Salesforce Launches Wave Analytics For B2B, Continues Growth In Data Market

Salesforce Launches Wave Analytics For B2B, Continues Growth In Data Market

Salesforce continues to build on its business intelligence offerings by unveiling its expansion of the Wave Analytics portfolio…

Industry News September 1
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Study: 75% Of Marketers See Better Brand Engagement With Algorithmic Attribution

Study: 75% Of Marketers See Better Brand Engagement With Algorithmic Attribution

Marketers have been drawn to using algorithmic attribution to track the customer journey and enhance cross-channel spend, but…

Industry News August 30
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