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Latest In: Marketing Analytics

ABM Accountbased marketing Data management multitouch attribution
Rise In Multi-Touch Attribution Fueled By ABM, Data Convergence

Rise In Multi-Touch Attribution Fueled By ABM, Data Convergence

For many of today's B2B marketers, success is no longer measured by generating leads at the top of…

Industry News June 15
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Study: Honing Data Skills A Low Priority For B2B Marketing Teams

Study: Honing Data Skills A Low Priority For B2B Marketing Teams

Recent findings from a study conducted by Openprise, a data automation solution provider, show that there is disparity…

Industry News June 14
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Full Circle Launches New Solution For Campaign Measurement And Impact

Full Circle Launches New Solution For Campaign Measurement And Impact

Full Circle Campaign Attribution is a marketing analytics solution designed to provide data-driven marketers with the information to…

Solution Spotlight June 13
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