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Latest In: Marketing Analytics

Supercharging B2B Inbound With Better Site-Side Personalization and Analytics

Supercharging B2B Inbound With Better Site-Side Personalization and Analytics

With inbound marketing growing at a rapid pace, personalization has become critically important to B2B marketers. Presenting visitors…

Demanding Views January 26
Vidyard Raises $35 Million To Enhance Video Analytics

Vidyard Raises $35 Million To Enhance Video Analytics

Video marketing platform provider Vidyard announced it has closed a $35 million round of funding, which was led…

Financial News January 26
#C2C16 demand generation Marketing analytics SiriusDecisions
SiriusDecisions' Rediker And Gillespie: Analytics And Experimentation Play Central Demand Gen Role

SiriusDecisions’ Rediker And Gillespie: Analytics And Experimentation Play Central Demand Gen Role

Data and science are playing a more prominent role in demand generation, and the marketers with the best…

Industry News January 22
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