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Almost One Quarter Of Marketers’ Emails Never Reach Inboxes, Study Reveals

Nearly one quarter (22%) of marketing emails sent during the first half of 2013 with subscribers' permission never…

Industry News August 9
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Marketing Technologists Play Pivotal Role In Move To Data-Driven Marketing

The delineation between marketing and IT is becoming more fluid as data analytics and advanced technologies drive marketing…

Industry News August 7
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B2B E-Commerce U.S. Transactions Total $559 Billion

B2B companies are increasingly adopting e-Commerce as a means of marketing and selling their products and services, according…

Industry News June 17
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