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Latest In: Marketing Analytics

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SAP Unveils Real-Time Social Media Sales And Marketing Analytics Solution

Social media today is an important part of the big picture of B2B marketers. Yet keeping track of…

Industry News August 2
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Email Marketing Study: Marketers Demand ROI – But Most Of Them Don’t Know How To Measure It

By Matt McKenzie, Senior Editor A new study from MarketingSherpa shows that B2B email marketing is often an…

Industry News April 19
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New Lenskold Study Shows Marketers Using Automation To Extend ROI Measurement

The benefits of integrated marketing automation are extending into new areas of measurement, according to new research from…

Industry News August 9
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