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Latest In: Marketing Analytics

Email Marketing Benchmark Report email marketing strategy email ROI Jeffrey Rice MarketingSherpa ROI strategy

Email Marketing Study: Marketers Demand ROI – But Most Of Them Don’t Know How To Measure It

By Matt McKenzie, Senior Editor A new study from MarketingSherpa shows that B2B email marketing is often an…

Industry News April 19
Lenskold Group Lead Generation Marketing ROI Study marketing automation ROI The Lenskold Group
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New Lenskold Study Shows Marketers Using Automation To Extend ROI Measurement

The benefits of integrated marketing automation are extending into new areas of measurement, according to new research from…

Industry News August 9
Andrew Gaffney BtoB marketers CRM Dashboard Analytics David M. Raab GoodData marketing metrics Sam Boonin Web Seminar Webinar

5 Steps to Measure Lead-to-Cash Performance Offered In Upcoming Webinar

While the data-driven approach has proven to be an elusive goal for many BtoB organizations, new dashboard tools…

Industry News August 9
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