Email Marketing Study: Marketers Demand ROI – But Most Of Them Don’t Know How To Measure It
By Matt McKenzie, Senior Editor A new study from MarketingSherpa shows that B2B email marketing is often an…
Industry News April 19By Matt McKenzie, Senior Editor A new study from MarketingSherpa shows that B2B email marketing is often an…
Industry News April 19The benefits of integrated marketing automation are extending into new areas of measurement, according to new research from…
Industry News August 9While the data-driven approach has proven to be an elusive goal for many BtoB organizations, new dashboard tools…
Industry News August 9