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Latest In: Marketing Analytics

KickStart Alliance Mike Gospe The Marketing High Ground
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Marketing High Ground Author Explores Targeting & 21st Century Marketing Tactics

Grabbing market share requires BtoB marketers to develop and maintain a sound understanding of their target customers. Marketers…

Industry News June 7
Balanced Scorecards and Operational Dashboards with Microsoft Excel Engagement Value Marketing analytics Ron Person Sitecore
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Driving Bottom Line Impact with Engagement Analytics

By Ron Person, Director of Analytics, Sitecore For almost 20 years Internet marketers have used web analytics to…

Industry News May 3

Sitecore Automates Customer Engagement Metrics Via New Platform and Product Group

Sitecore, a provider of web content management solutions, announced today a new product group called the Customer Engagement…

Industry News April 22
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