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Latest In: Marketing Analytics

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Sales2.0

Metrics & Mobility Key Themes At Upcoming Sales 2.0 Conference

As research continues to show gaps in formal sales processes, organizations are at the same time challenged now more…

Industry News June 14
KickStart Alliance Mike Gospe The Marketing High Ground
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Marketing High Ground Author Explores Targeting & 21st Century Marketing Tactics

Grabbing market share requires BtoB marketers to develop and maintain a sound understanding of their target customers. Marketers…

Industry News June 7
Balanced Scorecards and Operational Dashboards with Microsoft Excel Engagement Value Marketing analytics Ron Person Sitecore
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Driving Bottom Line Impact with Engagement Analytics

By Ron Person, Director of Analytics, Sitecore For almost 20 years Internet marketers have used web analytics to…

Industry News May 3
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