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Latest In: Marketing Operations

digital media Gurobi marketing attribution ROI
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Marketing Attribution, Gurobi’s Partnership Boosts ROI by 13%

Effectively allocating a marketing budget is like directing a complex supply chain. Every dollar must be routed to…

Case Studies December 18
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DGR 2025 Shea

Demand Gen Report 2026 Reflections: AdDaptive’s Patrick Shea

AI Won’t Replace Marketers, But It Will Redefine Their Jobs Ask a marketer about artificial intelligence (AI) and…

Demanding Views December 17
Database Strategies & Contact Acquisition Benchmark Survey
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Last Week to Take Our 2026 Database Strategies & Contact Acquisition Benchmark Survey

This is the final week to take the 2026 Database Strategies & Contact Acquisition Benchmark Survey. Don’t miss your…

Blog December 15
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AI Shifts B2B Marketing Teams to Own the Buyer Relationship: Walnut

Artificial intelligence (AI) has impacted how GTM teams sell and engage buyers in the past year, resulting in…

News Brief December 15
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TIME TO WEBINAR

2025 Demand Gen Report Year in Review Webinars: Architecting the Future of B2B Growth

Webinars have evolved far beyond simple lead generation tactics; they now serve as the central nervous system for…

Blog December 12
Database Strategies & Contact Acquisition Benchmark Survey
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Survey Says….Take Our 2026 Database Strategies & Contact Acquisition Benchmark Survey

Many B2B marketers are operating in a data vacuum, making critical decisions without a clear view of what…

Blog December 10
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AI Agents Futuristic Digital Interface Displaying Business to Business Strategies and E commerce Solutions with Robotic Hands Engaging in Modern Technology. Tessel

AI Agents Revolutionized B2B Marketing in 2025: From Automation to Strategy

The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different…

Feature December 10
Bombora Curated Ecosystem Audiences Reddit
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To Reach B2B Buyers, Bombora Audiences Now Available on Reddit

Bombora and Reddit have announced a strategic partnership to bring high performing B2B company level audience targeting to…

News Brief December 8
ANA Association of National Advertisers Confident Marketers NewtonX The Confident B2B Marketer
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ANA Report Finds B2B Investments Rising in 2026

The Association of National Advertisers‘ (ANA) The Confident B2B Marketer revealed that less than half B2B marketing leaders…

News Brief December 8
AI AI Agent artificial intelligence CallMiner customer interactions
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CallMiner Advances Agentic AI Framework to Transform CX

CallMiner recently announced advancements to its agentic artificial intelligence (AI) framework, interconnecting analytics and automation workflows across the…

News Brief December 1
Alloy Hot Sauce
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Alloy Acquires Digital Marketing Agency Hot Sauce

Alloy earlier this year acquired Atlanta-based digital marketing agency Hot Sauce. This strategic move combines Hot Sauce’s martech…

News Brief November 26
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Salesforce Revolutionizing Business with AI Agents The Future of Smart Automation

Salesforce Adds Deep Observability to Agentforce 360 Platform

Salesforce last week announced new observability tools inside of Agentforce Studio, bringing deeper visibility, monitoring, and optimization to…

News Brief November 25
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