High CMO Turnover Isn’t a Marketing Problem — It’s a Leadership Problem
The average chief marketing officer (CMO) lasts just 1.8 years in their role, compared to 4.3 years for…
Demanding Views October 31
Latest In: Marketing Operations
Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy
Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its…
News Brief October 30
SPS25: Emerald Studio Webinar Focuses On AI Content Tools, Tips
As the 12th Annual Strategy & Planning Series (SPS) enters our last day, today’s webinars is focused on…
Blog October 29
Pipeline360’s Matt Hummel on Breaking Silos and Tying Brand Activity Directly to Revenue
Successful teams are those who stop thinking of separate brand and demand initiatives and instead build a unified,…
Blog October 29
G2, Profound Partner to Power AEO, AI Search B2B Marketing Strategies
G2 has teaming up with Profound to equip B2B software companies to shape their answer engine optimization (AEO) and artificial…
News Brief October 28
SPS25 Day 2: Fix Disconnected Data, Align B2B Teams, Activate Intelligence
The 12th Annual Strategy & Planning Series (SPS) enters our second day, with two webinars focused on helping…
Blog October 28
SPS25 Kicks Off Today: From AI Hype to Real B2B Marketing Strategy
The 12th Annual Strategy & Planning Series (SPS) begins today, our webinar series focused on helping marketers who…
Blog October 27
B2B Marketers Need to Know AEO – Answer Engine Optimization
Artificial intelligence (AI) is becoming a major factor in search. Not only has Google introduced AI Overviews, which…
Demanding Views October 24
SPS25: New Session Added Focused for B2B Marketers Using AI
Artificial intelligence (AI) is completely reshaping the way B2B marketers understand customers, design workflows, and drive growth. Yet…
Blog October 23
SPS25: How to Make Space for Your Boldest B2B Marketing Ideas
Most webinars about “planning” will hand you another template. Another funnel. Another marketing acronym. This is not the…
Blog October 22
Read the 2025 Account-based Marketing Benchmark Survey Results!
Account-based marketing (ABM) has moved far beyond its early roots as a niche tactic and now sits at…
Blog October 20
Advertisers Want to Move Beyond Search and Social— The Question Is “How?”
Champions of the open internet often make an idealistic case for it. They talk about transparency, innovation, and…
Demanding Views October 17
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
