CaptivateIQ Unifies Sales Planning, Incentive Compensation
CaptivateIQ has launched the next generation of its platform that combines incentive compensation management with sales planning capabilities…
News Brief August 29
Latest In: Marketing Operations
StackAdapt Unveils App Designed for First-Party Data
StackAdapt has rolled out the first Snowflake Native App. Available on the Snowflake Marketplace, the first demand-side platform to…
News Brief August 28
HubSpot Launches First CRM Connector for Anthropic’s Claude
Artificial intelligence (AI) tools are being used by go-to-market teams to move faster— but without customer context, those…
News Brief August 26
AI Use in Marketing Increasing Despite Lack of Training
The adoption of artificial intelligence (AI) tools by marketing and sales professionals continues to grow but specific training…
News Brief August 26
Clari, Salesloft to Merge
Clari and Salesloft, two revenue orchestration category leaders, have reached a definitive agreement to merge. Executives from the two companies…
News Brief August 25
Tomorrow’s Winning Sales Leaders Know How to Manage AI
The world of sales is dramatically changing, with demand for greater speed and immediate decision-making rendering traditional approaches…
Demanding Views August 22
While B2B Content Volume Grows, Budgets Barely Budge as AI Adoption Rises
The use of artificial intelligence (AI) is filling the gap of the increasing need of B2B content without…
News Brief August 19
Landbase Acqusition Offers Expansion into Inbound Marketing
Agentic artificial intelligence (AI) company Landbase has acquired Adauris, the startup creating custom intent signals through content generation,…
News Brief August 18
5 Things We Learned at B2BMX Summer Camp Webinars
“What did you learn at camp this year?” When we were kids, that would be the first question…
Feature August 18
6 of the Biggest Marketing Pitfalls for CMOs — and How to Course-Correct
Here’s how to transform these common marketing mistakes into actionable momentum and strategic wins For marketing leaders, the…
Demanding Views August 15
Xactly Launches Industry-First AI Agents Focused on Sales Performance Management
On their Intelligent Revenue Platform, Xactly in now offering Intelligence AI Agents that transforms how Sales Performance Management…
News Brief August 11
Roderick Jefferson Kicks Off 2025 B2BMX Summer Camp
The 2025 B2BMX Summer Camp starts today, a week-long online experience offering marketing and sales executives seven opportunities to…
Blog August 11
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
