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B2B Marketers Apply B2C Tactics To Boost Personalization, Customer Experience

B2B Marketers Apply B2C Tactics To Boost Personalization, Customer Experience

Today's B2B buyers expect a more personalized and omnichannel buying experience, which has many B2B organizations leveraging some…

Industry News December 9
Leadspace Launches Open API, Engagio Partnership

Leadspace Launches Open API, Engagio Partnership

Predictive marketing solution vendor Leadspace unveiled its open API, positioning data-driven marketers to integrate their preferred CRM and…

Industry News December 8
4 Ways To Use Interactive Content For Marketing Automation

4 Ways To Use Interactive Content For Marketing Automation

Every marketing automation manager I know is an obsessive A/B tester. There are hundreds of factors you can…

Demanding Views December 7
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