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Latest In: Marketing Operations

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Why Marketing Operations Is The Secret Weapon To Strengthen Your Events Strategy

Why Marketing Operations Is The Secret Weapon To Strengthen Your Events Strategy

Data means everything to today's businesses. Market intelligence firm IDC predicted the amount of newly created data in…

Demanding Views March 17
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Salesforce Seeks To Further Marketing Ties With The CMO Club Acquisition

Salesforce Seeks To Further Marketing Ties With The CMO Club Acquisition

In a move designed to strengthen its commitment to serving the marketing sector, Salesforce acquired The CMO Club,…

Industry News March 6
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#B2BMX: Harnessing AI To Power Customer Engagement; Having A Media Brand Mindset For Content

#B2BMX: Harnessing AI To Power Customer Engagement; Having A Media Brand Mindset For Content

B2B marketers react to the thought of artificial intelligence (AI) in different ways, said Pam Didner of Relentless…

Industry News February 27
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