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Latest In: Marketing Operations

B2B Fusion Centrify Extreme Networks Logi Analytics marketing operations MOCCA Radius Revenue operations SiriusDecisions The Pedowitz Group
Industry Experts, Practitioners Sound Off On The Evolution Of B2B Marketing Ops

Industry Experts, Practitioners Sound Off On The Evolution Of B2B Marketing Ops

The emergence of marketing operations in B2B began when companies realized that they needed a figurehead to lead…

Industry News June 28
Advent lead management marketo Nat Cramer The Pedowitz Group
Advent Surpasses Marketing-Sourced Booking Goals With Revamped Lead Management Strategy

Advent Surpasses Marketing-Sourced Booking Goals With Revamped Lead Management Strategy

Business-changing events, such as acquisitions, employee departures and the adoption of new technology, can hamstring any company's marketing…

Case Studies June 27
company growth G2 Crowd Godard Abel Matt Gorniak Tim Handorf
G2 Crowd Co-Founders Step Into New Roles To Further Company Growth

G2 Crowd Co-Founders Step Into New Roles To Further Company Growth

G2 Crowd, a B2B software and services review platform, announced that three of the company's co-founders will be…

Industry News June 26
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