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New Budget Reality: B2B Marketers Look At Alignment Of Strategy And Spend In 2018

New Budget Reality: B2B Marketers Look At Alignment Of Strategy And Spend In 2018

2018 may introduce a climate of receding marketing budgets, according to the most recent Gartner 2017-2018 CMO Spend…

Industry News January 3
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Exclusive Q&A: Influitive's Mark Organ Emphasizes Potential Of Advocate Marketing

Exclusive Q&A: Influitive’s Mark Organ Emphasizes Potential Of Advocate Marketing

I recently attended Advocamp, the annual gathering of companies who are either starting or advancing their journey to…

Blog December 20
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Top Stories Of 2017: Audience-Centric Marketers Showed Interests In Bots, Storytelling & GDPR

Top Stories Of 2017: Audience-Centric Marketers Showed Interests In Bots, Storytelling & GDPR

2017 was the year when B2B marketers shifted their focus from the product to the customer.  Looking for…

Industry News December 20
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