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Latest In: Marketing Operations

CMO empathy Modern CMO storytelling
Experts Point To Sales Empathy, Storytelling As New Traits Of The Modern B2B CMO

Experts Point To Sales Empathy, Storytelling As New Traits Of The Modern B2B CMO

Today's B2B CMO is tasked with being the driver for customer experience and revenue. In order to accomplish…

Industry News September 6
Hawthorne Direct neuromarketing
The Use Of Neuroscience In Marketing: The Brain Tells No Lies

The Use Of Neuroscience In Marketing: The Brain Tells No Lies

Editor's Note: This Demanding View is the first of a two-part series of articles from Hawthorne Direct. Neuroscience…

Demanding Views September 1
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Conversica Launches New AI Assistant Capabilities, Announces Three Executive Hires

Conversica Launches New AI Assistant Capabilities, Announces Three Executive Hires

Conversica unveiled new capabilities to its conversational artificial intelligence (AI) platform, as well as new additions to its…

Industry News August 31
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