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#B2BMX alignment buyer centricity C2C ceb Content Preferences Survey Forrester IDC measurement
#B2BMX Day One Highlights Buyer Centricity, Measurement & Alignment

#B2BMX Day One Highlights Buyer Centricity, Measurement & Alignment

Buyer centricity, measurement, influencer marketing and ABM were just a few topics covered during the first day of…

Industry News February 22
Annuitas Carlos Hidalgo customer experience CX VisumCx
Former Annuitas CEO Launches Customer Experience Consulting Firm

Former Annuitas CEO Launches Customer Experience Consulting Firm

After recently stepping down as the CEO of Annuitas, Carlos Hidalgo has announced the launch of a new…

Industry News February 21
customer engagement platform demanding view Jeff Pedowitz marketing automation The Pedowitz Group
The Death Of Marketing Automation And The Birth Of Customer Engagement

The Death Of Marketing Automation And The Birth Of Customer Engagement

Marketing automation is a platform that marketers use to plan, coordinate, manage and measure all their marketing campaigns,…

Demanding Views February 17
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