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Segmentation, Personalization Becoming A Reality For B2B Marketers With Emergence Of AI And Real-Time Analytics

Segmentation, Personalization Becoming A Reality For B2B Marketers With Emergence Of AI And Real-Time Analytics

The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding…

Industry News September 13
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Lenovo Boosts Display Ad, Email Engagement With Intent Data

Lenovo Boosts Display Ad, Email Engagement With Intent Data

Lenovo, a multinational technology provider, partnered with the intent data company Bombora to gain deeper insight into their…

Case Studies September 13
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Experts Point To Sales Empathy, Storytelling As New Traits Of The Modern B2B CMO

Experts Point To Sales Empathy, Storytelling As New Traits Of The Modern B2B CMO

Today's B2B CMO is tasked with being the driver for customer experience and revenue. In order to accomplish…

Industry News September 6
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