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Customer Experience, Community Building Grab Center Stage Among B2B CMOs

Customer Experience, Community Building Grab Center Stage Among B2B CMOs

The role of marketing is changing, moving beyond acquisition and deeper into the funnel to support sales, according…

Industry News March 1
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3 Reasons Predictive Can Help Boost Marketing Intelligence

3 Reasons Predictive Can Help Boost Marketing Intelligence

Talk to any marketer today and he or she will tell you the same thing: “We need better…

Demanding Views February 24
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Microsoft's Jeff Marcoux On Mastering The Customer Experience

Microsoft’s Jeff Marcoux On Mastering The Customer Experience

B2B marketers are challenged with delivering an exceptional customer experience (CX). They all know and say that CX…

Industry News February 23
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