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Latest In: Marketing Operations

ceridian mergers and acquisitions
Don't Overlook Marketing's Key Role In A Successful M&A

Don’t Overlook Marketing’s Key Role In A Successful M&A

Every merger or acquisition is different, but one thing is common to them all: the essential role of…

Demanding Views June 23
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B2B Marketers Leveraging Digital Tools To Maximize ROI From Physical Events

B2B Marketers Leveraging Digital Tools To Maximize ROI From Physical Events

Events make up approximately 18% of program budgets, according to Forrester research, but the reality is they're being…

Industry News June 21
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Find Your Perfect Match: 7 Traits To Look For In A B2B Agency

Find Your Perfect Match: 7 Traits To Look For In A B2B Agency

Unfortunately, there is no eHarmony-type website that pairs your business with a B2B marketing or demand generation agency…

Blog June 14
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