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Latest In: Marketing Operations

Certain Event automation event management industry research lead nurturing
Study: Post-Event Follow-Up Still A Challenge For B2B Marketers

Study: Post-Event Follow-Up Still A Challenge For B2B Marketers

New research from Certain, an event automation solution provider, shows that companies have gaps in their post-event follow-up…

Industry News May 26
Demand Waterfall engagement Sirius Decisions Summit SiriusDecisions
SiriusDecisions Unveils New Demand Waterfall Model To Address Changing Dynamics In B2B Engagement

SiriusDecisions Unveils New Demand Waterfall Model To Address Changing Dynamics In B2B Engagement

The SiriusDecisions Demand Waterfall has transformed the way thousands of B2B organizations have approached, managed and tracked lead…

Industry News May 17
Brian Halligan Hubspot Inbound Marketing marketing operations State of Inbound
2017 State Of Inbound Report: Mixed Perspectives Between C-Level, Managers On Alignment

2017 State Of Inbound Report: Mixed Perspectives Between C-Level, Managers On Alignment

The latest installment of the annual State Of Inbound Marketing from HubSpot showed a disconnect between how the…

Industry News May 17
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