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Latest In: Marketing Operations

Acquisition marketing automation marketo Vista Equity Partners
Marketo Acquired By Vista Equity Partners For $1.79 Billion

Marketo Acquired By Vista Equity Partners For $1.79 Billion

Marketo has entered into a definitive agreement to be acquired by Vista Equity Partners, a software and data…

Industry News May 31
B2B marketing customer needs Jeff Lash Rachel Young SiriusDecisions
Don't Get Eaten By The Cheetah, Or What You Need To Know To Satisfy Customer Needs

Don’t Get Eaten By The Cheetah, Or What You Need To Know To Satisfy Customer Needs

SiriusDecisions debuted and described the SiriusDecisions Needs Aperture Model at its 11th Annual Summit in Nashville to help marketers address…

Blog May 25
CallidusCloud Internet of Things Leslie Stretch sales alignment
Callidus Software Launches New Products, Upgrades Based On The Internet Of Things

Callidus Software Launches New Products, Upgrades Based On The Internet Of Things

The Internet of Things (IoT) has changed sales and marketing significantly, and organizations need to take advantage of…

Industry News May 20
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