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Allocadia Campaign Measurement marketing investment marketing visibility National Instruments
National Instruments Achieves Greater Visibility Into Marketing Investments

National Instruments Achieves Greater Visibility Into Marketing Investments

National Instruments, a high-tech hardware and software company, partnered with Allocadia, a marketing performance management software company, to…

Case Studies March 29
ABM Accountbased marketing Chief Marketing Officer CMO Engagio Heidi Bullock marketo
Engagio Taps Heidi Bullock As Company's First CMO

Engagio Taps Heidi Bullock As Company’s First CMO

Engagio, an account-based marketing (ABM) and sales solution, announced the appointment of former Marketo VP Heidi Bullock as…

Industry News March 23
Adobe adobe marketing Cloud Adobe Sensei artificial intelligence customer experience Experience Cloud
Adobe Launches Experience Cloud, Unveils Updates To AI Framework

Adobe Launches Experience Cloud, Unveils Updates To AI Framework

Adobe announced the launch of its new Experience Cloud, which will integrate with the company's Creative and Document…

Industry News March 22
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