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Latest In: Marketing Operations

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Salesforce Q4 Revenue Up 25%; Marketing Cloud Grows 31%

Salesforce Q4 Revenue Up 25%; Marketing Cloud Grows 31%

Salesforce announced its financial results for the fiscal fourth quarter and full fiscal, highlighting total Q4 revenue of…

Financial News February 25
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The Buyer's Journey Is The Centerpiece Of ABM Success

The Buyer’s Journey Is The Centerpiece Of ABM Success

For B2B companies, account-based marketing (ABM) represents a major shift in the traditional marketing focus from pure lead…

Demanding Views February 23
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Atmel's Sander Arts, Extole's Jen Gray Reveal ABM Journeys At C2C16

Atmel’s Sander Arts, Extole’s Jen Gray Reveal ABM Journeys At C2C16

A 2015 study from SiriusDecisions found that 90% of marketers believe account-based marketing (ABM) is a must-have, but…

Industry News February 18
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