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Pardot Research Shows Gap Between BtoB Social Media Usage & Measurement Of Impact

BtoB marketers are spending millions of dollars annually on social marketing programs, though nearly 30% are not tracking…

Industry News November 3
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Eloqua Experience Tops 1,200 Attendees; Highlights Social, Mobile, App Integration

Eloqua is officially in a “quiet period” following its September 2011 IPO filing, but the company managed to…

Industry News October 21
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Socially-Driven Tools, SMB Adoption Drive Marketing Automation Growth In Q3

Marketing automation vendors reported another healthy quarter of growth in revenue and new customers in Q3 2011. Driven…

Industry News October 18
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