A Tale Of Two RevOps Journeys: How Okta & Carbon Black Achieved Revenue Growth By Realigning Their Go-To-Market Strategies
Alignment across organizations has been a hot topic — and common pain point — for many B2B teams…
Industry News November 6
Latest In: Okta
AI-Based Insights & Tighter Handoffs Between Marketing And Sales Help B2B Brands Close Funnel Gaps
The B2B buyer's journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders.…
Industry News July 10
Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns
Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more…
Industry News July 18
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
Secure Identity Management With Okta
Okta is an integrated identity management and mobility management service designed to offer single sign-on for marketing automation,…
Solution Spotlight June 16
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
