Webinars remain the go-to solution for marketing, training and corporate communication, and the global economic downturn continues to drive use of this versatile and cost-communication effective tool. The latest edition of the ON24 Webinar Benchmark Report outlines some of the key yardsticks when it comes to promotion, registration, attendance and post-webinar activities.
Among the key findings:
- The average webcast captures 433 registrants
- Webinars are averaging a 42% registrant-to-attendee conversion rate
- Average viewership per webcast is 53 minutes