by Kelly Lindenau | Sep 11, 2024 | Blog
The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead nurturing initiatives needed improvement, while just 26% thought...
by Kelly Lindenau | Sep 11, 2024 | Blog
At the 2024 B2B Marketing Exchange East, Sophia Agustina, CEO & Co-Founder of Gain Relationship, and Margaret Safford, President of Gain Relationship, will host a customer-centricity workshop based on the pair’s “9 Cs” framework, where the customer is at the...
by Kelly Lindenau | Sep 11, 2024 | Industry News
As artificial intelligence (AI) becomes more commonplace in businesses across all industries, 76% of B2B marketers are optimistic about AI’s future role in supporting their professional activities — while 83% believe AI won’t replace areas where the human factor is...
by Kelly Lindenau | Sep 10, 2024 | Industry News
Integrate, a cross-channel demand management platform, and Captello, an event solutions provider, teamed up with the goal of transforming event lead management for marketers. According to the companies, the partnership will: Allow existing Integrate users to leverage...
by Kelly Lindenau | Sep 6, 2024 | Industry News
CallRail, an AI-powered lead and conversational intelligence platform, revealed a new integration with Typeform, a form-builder and conversational data collection platform, to help mutual customers unite form creation with attribution tracking. The integration will...
