by Demand Gen Report Team | Jun 26, 2024 | Industry News
Gong, a revenue intelligence platform, enhanced its user-trainable AI and concept capture technology AI Smart Trackers through the release of new tools, AI Methodology Playbooks and AI Scorecard Suggestions. Specifically, the new capabilities include: New tools...
by Demand Gen Report Team | Jun 26, 2024 | Solution Spotlight
ZoomInfo is a go-to-market platform designed to help businesses find, acquire and grow their customers by delivering accurate, real-time data, insights and technology to more than 35,000 companies worldwide. ZoomInfo seeks to help businesses increase efficiency,...
by Kelly Lindenau | Jun 26, 2024 | Blog
In case you missed it, my co-host Klaudia Tirico and I kicked off season 10 of the “B2B Marketing Exchange Podcast” two weeks ago! This season, we’re bringing you a mixture of episodes that feature on-site recordings from the B2B Marketing Exchange West,...
by Kelly Lindenau | Jun 25, 2024 | Industry News
Despite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like oil and vinegar. With these misaligned teams continuously serving as organizations’ efficiency kryptonite, John Eitel, Demandbase’s Chief...
by Demand Gen Report Team | Jun 21, 2024 | Industry News
WPP, a creative transformation company, and IBM, a provider of global hybrid cloud, AI and consulting services, launched a B2B solution powered by IBM’s AI and data platform watsonx. The new product — WPP Open For B2B —is designed to reinvent how B2B marketers...
