by Kelly Lindenau | Dec 9, 2024 | Industry News
MediaRadar, an advertising intelligence platform, launched AI Outreach Writer, a generative AI solution designed to help media-selling and marketing teams scale and personalize sales sequences with ad intel recommendations across target prospect and client account...
by Andrew Clark, CallTrackingMetrics | Dec 6, 2024 | Demanding Views
Businesses still rely on phone calls to drive higher conversion rates, better profit margins and stronger customer relationships. However, the difficulty lies in effectively linking these positive outcomes to marketing efforts, particularly when it comes to offline...
by Amanda Cole, Bloomreach | Dec 4, 2024 | Demanding Views
Marketers, we have an AI problem: But it’s probably not the one you’re thinking of. While we’re busy debating whether AI will steal our jobs (spoiler: 64% fear it will), we’re missing the real issue. We’re treating AI like a fancy spell-check when it...
by Kelly Lindenau | Dec 4, 2024 | Blog
The most visited websites share personal data with an average of 17 third-party advertisers in the U.S. — and 76% of the most visited websites in the U.S. do not honor CPRA opt-out signals. These findings where revealed in the “2024 State Of Website Privacy Report,”...
by Kelly Lindenau | Dec 4, 2024 | Feature
Nine out of 10 consumers want brands to show empathy through their behavior, while 82% of CEOs believe empathy contributes to a company’s financial performance — but nearly half of all employees and 63% of CEOs struggle with empathy. According to Ignite 360’s...
