by Demand Gen Report Team | Jun 5, 2024 | Industry News
Contentstack, a headless content management system, released “Personalization Reimagined,” a series of innovations design to address long-standing personalization challenges for digital marketers, which reportedly include an over-reliance on IT, generic AI content and...
by Kelly Lindenau | Jun 5, 2024 | Industry News
Although AI has high adoption and integration rates, new research from marketing agency Realm B2B revealed that only a minority of marketing teams are actively utilizing AI to enhance their functions. These findings were uncovered in “AI In B2B Marketing: Lessons From...
by Kelly Lindenau | Jun 4, 2024 | Industry News
As if the B2B buyer’s journey hasn’t changed enough over the past few years, Gen Z is challenging the traditional notions of the purchasing cycle by embracing multiple identities, ironic marketing and community-based insights, according to “Unveiling Gen Z: What They...
by Demand Gen Report Team | Jun 4, 2024 | Solution Spotlight
Demand Spring is an integrated revenue marketing consultancy that seeks to help marketing organizations scale their pipeline and revenue contributions, and its team includes revenue marketing strategists, content marketers and marketing technologists. Solution...
by Andrew Kirkcaldy, Content Guardian | May 31, 2024 | Demanding Views
Since ChatGPT exploded onto the scene in late 2022, it — along with other large language models (LLMs) — have surged in popularity. In fact, some projections estimate that by 2030, up to 99% of internet content will be at least partially created by AI. That’s a...
