by Demand Gen Report Team | May 29, 2024 | Industry News
AdLib Media Group, a self-serve demand side platform, teamed up with Kargo, a media activation platform for advertising, to provide AdLib’s clients with seamless access to Kargo’s suite of advertising technology and unique formats to help launch high-impact ad unit...
by Demand Gen Report Team | May 29, 2024 | Industry News
Nimble, a social sales and marketing CRM, added Email Sequences to its product line-up to help nurture leads with a series of strategically personalized emails. The new feature complements Nimble CRM’s existing capabilities, which reportedly help simplify...
by Kelly Lindenau | May 29, 2024 | Blog
Between curating customer data, piecing together buyer personas, tailoring content and leveraging automation tools (to name a few), there are several moving parts to personalization — and it’s easy to compromise one area to focus on the other. But what if there was a...
by Kelly Lindenau | May 29, 2024 | Industry News
With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the low adoption rate suggests that while many organizations recognize the potential benefits of ABM, they have yet to fully...
by Demand Gen Report Team | May 29, 2024 | Solution Spotlight
SiftHub is an AI platform designed to act as a central hub to collate and sift through content scattered across multiple repositories and tools. Through knowledge discovery and automated response creation, SiftHub seeks to help sales and pre-sales teams improve win...
