by Melissa Hilbert, Gartner Sales Practice | May 24, 2024 | Demanding Views
Chief Sales Officers (CSOs) are inundated with new technologies to invest in, but most only fill small gaps or end up complicating existing processes. As a result, the ROI just isn’t there: Leaders are not seeing boosted win rates and revenue, much less improved buyer...
by Demand Gen Report Team | May 22, 2024 | Industry News
ValueSelling Associates, a sales training company, released ValueCoach AI, a value-based AI coaching tool engineered to help revenue teams drive desired selling behaviors and enable sales managers to optimize sales coaching and performance. Powered by Replicate Labs,...
by Demand Gen Report Team | May 22, 2024 | Industry News
At the 2024 Gartner CSO & Sales Leaders Conference, the company’s analysts took the stage to share insights into some of Gartner’s latest sales research, which emphasized how organizations that manage change with agility can increase growth opportunities up to 3X....
by Kelly Lindenau | May 22, 2024 | Industry News
ABM and demand generation campaigns should go together like peanut butter and jelly — but oftentimes, that’s not the case. Between misaligned teams, different objectives and just an overall misunderstanding of each strategy’s responsibilities, the waters get muddied...
by Kelly Lindenau | May 22, 2024 | Blog
As marketing measurement and attribution techniques evolve into more data- and technology-driven processes, 38% of organizations are focused on improving their current strategies. According to the “2024 Marketing Measurement & Attribution Benchmark Survey,” 86% of...
